Pricing and Profitability
If you have known the foundational principles of integrated marketing and branding. You have uncovered your competitive differentiators and can segment a market. You can select target audiences and ch...Read More ⟶
How to Choose among Many Pricing Options
How do various pricing approaches influence customers? The paragraphs that follow show some options to consider, based on your overall strategy, cost analysis, pricing strategy, and pricing method. 1....Read More ⟶
Placement is the process of choosing the right distribution system for delivering products and services to target markets. A critical element of the marketing mix, placement decisions impact brand pre...Read More ⟶
Positioning Brands, Products, and Services
Youve decided there is a market for your products. Youve researched that market and chosen the segments you intend to target. Before finalizing your marketing plan, youll need to decide how to positio...Read More ⟶
Applying Marketing Research
Marketing research is the process of gathering and evaluating information that sheds light on market opportunities and provides data for assessing marketing strategy. Research can reveal everything fr...Read More ⟶
Finding the Right Domain Name for Your Site.
Finding the Right Domain Name for Your Site. Selecting or changing a domain name (sometimes called a URL for uniform resource locator) is a critical marketing decision. The problem is more than ...Read More ⟶
Renaming your site: Pros and cons
Renaming your site: Pros and cons Its always a challenge to handle renaming a site that doesnt have a great URL. The upside, new traffic from word of mouth and advertising, must offset the d...Read More ⟶
What is Competitive Intelligence?
Competitive intelligence (CI) is the action of defining, gathering,analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed t...Read More ⟶
HOW TO START YOUR ONLINE BUSINESS
Selling and buying online has turn to be the order of this 21st century and in a more competitive form. That is why whom so ever wants to start an online business must be properly and adequately i...Read More ⟶
What Is a Brand and Why Do I Need One?
I can already sense you rolling your eyes. If you assume you know everything, you know nothing. Dont skip this article, it might be the answer to the questions you have been asking all this whil...Read More ⟶
7 Great Pricing Strategies and Methods
As a consumer, you know that prices can fluctuate dramatically from one day to the next. Sale price changes can reflect inventory loads, competitor actions, and market fluctuations. The key is to d...Read More ⟶
3 Amazing Social Networking Tactics
Social networking sites such as Facebook, Instagram, LinkedIn, Twitter, and Foursquare allow people and organizations to connect and interact with friends, colleagues, and fans. These sites provide ri...Read More ⟶
5 PROFITABLE ECOMMERCE BUSINESS IDEAS IN 2019
5 PROFITABLE ECOMMERCE BUSINESS IDEAS IN 2019 Have you been considering starting an online business but do not know how to and what to sell?, then this is a must read for you. These...Read More ⟶
How Small Business Marketing Is Different
All marketing programs need to follow the same marketing process, but the similarities between big business and small business marketing stop there. Budgets, staffing, creative approaches, and communi...Read More ⟶
Breaking! Amazing new mobile website launch!
We are excited to announce the completion of a major upgrade we have implemented on StoreMantis. We have completely overhauled the mobile website feature on our platform. This new upgrade will give yo...Read More ⟶
Benefits Of Using Social Media For Marketing.
Social media marketing carries many benefits. One of the most important is that you dont have to front any cash for most social media services. Of course, theres a downside: Most services require a...Read More ⟶
Growing Your Brand with Content Marketing
If you are dabbling in social media to help market your business, you may have heard the expression content marketing, which is the practice of using blog posts, podcasts, videos, and images to prom...Read More ⟶
We wish to announce a slight review we have made to our StoreMantis pricing. Our prices have remained the same for over 5 years. However, we have needed to change our pricing due to the increased ...Read More ⟶