When to run discounts on your online store
Running discounts is a great way to attract customers and increase sales for your online store. However, it's important to strategically plan when to run these discounts in order to maximize their eff...
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How to choose items for your online store
Starting an online store can be an exciting and rewarding experience. However, it can also be a daunting task, especially when it comes to selecting the right products to sell. With so many options av...
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Introducting the new StoreMantis mobile app!
We are excited to announce the release of a brand new version of the StoreMantis mobile app.Our old app was created a few years ago and was based on HTML5 technology.A lot has changed since then so we...
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New! Free SSL for all users
We are pleased to announce that we have recently implemented free SSL certificates for all accounts. SSL is provided by LetsEncrypt and will be installed automatically for both the free StoreMantis su...
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New payment gateway: CredPal
We are pleased to announce the immediate availability of a new payment gateway on StoreMantis: CredPal. CredPal is a financial technology company that has developed an innovative solution that allows ...
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Pricing and Profitability
If you have known the foundational principles of integrated marketing and branding. You have uncovered your competitive differentiators and can segment a market. You can select target audiences and ch...
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How to Choose among Many Pricing Options
How do various pricing approaches influence customers? The paragraphs that follow show some options to consider, based on your overall strategy, cost analysis, pricing strategy, and pricing method. 1....
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Placement Strategies
Placement is the process of choosing the right distribution system for delivering products and services to target markets. A critical element of the marketing mix, placement decisions impact brand pre...
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Positioning Brands, Products, and Services
Youve decided there is a market for your products. Youve researched that market and chosen the segments you intend to target. Before finalizing your marketing plan, youll need to decide how to positio...
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Applying Marketing Research
Marketing research is the process of gathering and evaluating information that sheds light on market opportunities and provides data for assessing marketing strategy. Research can reveal everything fr...
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Finding the Right Domain Name for Your Site.
Finding the Right Domain Name for Your Site. Selecting or changing a domain name (sometimes called a URL for uniform resource locator) is a critical marketing decision. The problem is more than ...
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Renaming your site: Pros and cons
Renaming your site: Pros and cons Its always a challenge to handle renaming a site that doesnt have a great URL. The upside, new traffic from word of mouth and advertising, must offset the d...
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What is Competitive Intelligence?
Competitive intelligence (CI) is the action of defining, gathering,analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed t...
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HOW TO START YOUR ONLINE BUSINESS
Selling and buying online has turn to be the order of this 21st century and in a more competitive form. That is why whom so ever wants to start an online business must be properly and adequately i...
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What Is a Brand and Why Do I Need One?
I can already sense you rolling your eyes. If you assume you know everything, you know nothing. Dont skip this article, it might be the answer to the questions you have been asking all this whil...
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7 Great Pricing Strategies and Methods
As a consumer, you know that prices can fluctuate dramatically from one day to the next. Sale price changes can reflect inventory loads, competitor actions, and market fluctuations. The key is to d...
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3 Amazing Social Networking Tactics
Social networking sites such as Facebook, Instagram, LinkedIn, Twitter, and Foursquare allow people and organizations to connect and interact with friends, colleagues, and fans. These sites provide ri...
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5 PROFITABLE ECOMMERCE BUSINESS IDEAS IN 2019
5 PROFITABLE ECOMMERCE BUSINESS IDEAS IN 2019 Have you been considering starting an online business but do not know how to and what to sell?, then this is a must read for you. These...
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How Small Business Marketing Is Different
All marketing programs need to follow the same marketing process, but the similarities between big business and small business marketing stop there. Budgets, staffing, creative approaches, and communi...
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